By Doni Jordan from Columbia, South Carolina
Title – @
Dream Theme – Equality
What is your Artwork About?
From the day I registered for the Dream Rocket project I knew that I wanted to create a panel that would symbolize equality for all.Trained as a graphic designer, I have long had a passion for symbols, punctuation and typography. I chose one single ancient symbol, “@,” which literally means “at,” but which I reinterpreted to mean “all inclusive.” I dream of a world which is all inclusive of others… one that accepts and celebrates our differences. The @ symbol is known and identified worldwide, also being “all inclusive.”
As I researched the meaning of the @ symbol, I learned that the Museum of Modem Art (MoMA) in New York City recently acquired the @ symbol into its Department of Architecture and Design collection. The museum “dreamed big” and determined that “the physical possession of an object as a requirement for an acquisition is no longer necessary, and therefore it sets curators free to tag the world.” Because the @ symbol is in the public realm, it is free to all so this communication tool has become the most priceless object in MoMA’s collection.
Knowing that I wanted to create a fiber art solution for the project, I selected a double-sided weather resistant fabric. The green fabric signifies growth and hope for the future. Black stitches were used to increase visibility while viewing the Saturn V rocket panel from below.
Since I believe words are equally as important as symbols, I also included the title of the project, the city and state where it will be unveiled, the year and my name, hometown and state in the design of the panel.
After completing the concept and design, EmbroidMe, a Columbia, SC based embroidery business, stitched the 2′ x 2′ panel. A normal embroidery logo project uses 8,000-10,000 stitches. The @ symbol for the Dream Rocket Project required 77,953 stitches, each stitch signifying the masses of people in our world.
When I created the panel I had no knowledge that the Dr. Martin Luther King, Jr. Library in San Jose, CA would be one of the nationwide venues for displaying the panels prior to the unveiling of the project. However, when I learned that it was an option, I specifically decided to submit my panel to be included in the show. The timing represents a force bigger than me and confirms his (and my) belief in dreams.
Did you enjoy this project?”Yes, In fact, I was so excited to participate in this project that I paid the fee for twofriends to join in the fun.”