Columbia, SC, Resident Doni Jordan Participates in the Dream Rocket Project

Columbia, SC, Resident Doni Jordan Participates in the Dream Rocket Project

By canews

Columbia, SC, artist Doni Jordan is participating in the Dream Rocket Project, a global collaborative initiative that aims to connect art and education. A 37 story tall Saturn V Rocket replica, which stands at the US Space & Rocket Center in Huntsville, AL, will be wrapped with 2′ x 2′ panels created by students, teachers and individuals next spring to coincide with the 50th anniversary of JFK’s lofty challenge of “landing a man on the moon and returning him safely to earth.”

Professor Jennifer Marsh, founder of the Dream Rocket Project, hopes to inspire individuals all over the World not only to dream, but also to recognize their power to pursue their dreams. She believes,“The Saturn V Moon Rocket is an inspiring and tangible reminder that when people work together through collaboration, any challenge can be met, any mission can be accomplished, and any dream can come true.”

The wrapping of the Saturn V Rocket will occur during May and June 2011 but the art panels are currently touring the nation. Jordan’s panel, titled @ will be included in an exhibition at the Dr. Martin Luther King Jr. Library in San Jose, CA, from Jan. 1 through Mar. 1, 2011.

Trained as a graphic designer, Jordan has long had a passion for symbols, punctuation and typography. She chose one single ancient symbol, “@,” which literally means “at,” but which she reinterpreted to mean “all inclusive” for her panel. Jordan dreams of a world which is all inclusive of others… one that accepts and celebrates our differences. The @ symbol is known and identified worldwide, also being “all inclusive.”

As Jordan researched the meaning of the @ symbol, she learned that the Museum of Modern Art (MoMA) in New York City recently acquired the @ symbol into its Department of Architecture and Design collection. The museum “dreamed big” and determined that “the physical possession of an object as a requirement for an acquisition is no longer necessary, and therefore it sets curators free to tag the world.” Because the @ symbol is in the public realm, it is free to all so this communication tool has become the most priceless object in MoMA’s collection.

Knowing that she wanted to create a fiber art solution for the project, Jordan selected a double-sided weather resistant fabric. The green fabric signifies growth and hope for the future. Black stitches were used to increase visibility while viewing the Saturn V rocket panel from below. Believing that words are equally as important as symbols, she also included the title of the project, the city and state where it will be unveiled, the year and her name, hometown and state in the design of the panel.

After completing the concept and design, EmbroidMe, an Irmo, SC based embroidery business, stitched the 2’ x 2’ panel. A normal embroidery logo project uses 8,000-10,000 stitches. The @ symbol for the Dream Rocket Project required 77,953 stitches, each stitch signifying the masses of people in our world.

For more information about the Dream Rocket Project, visit ( For information about Jordan’s panel, visit ( For more info about Doni Jordan call 803/781-8392 or e-mail to (